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How to get the most
out of Kai

Guides for setting up, running, and managing your AI outbound pipeline. Start here if you are new, or jump to the article you need.

Learning paths

What Kai does for your workday. Approvals, call briefs, and how to follow up on an interested reply. 8 articles.

API setup, sending infrastructure, campaign configuration, tokens, and ongoing settings. 10 articles.

Get started

API connections

Connect Lemlist, Firecrawl, Claude, and the rest of the stack before your first campaign.

Sending infrastructure

Domains, inboxes, warm-up, and SPF/DKIM. What needs to be in place before sequences go live.

Campaigns

Creating a campaign

Step-by-step guide to creating your first Seasonal, ABM, or 24/7 campaign in Kai.

Connecting tokens in Lemlist

How to paste Kai's injection tokens into your Lemlist sequence steps so personalised content flows through.

Seasonal campaigns

Upload a contact list and run a targeted outreach push for a specific vertical or time period.

Target a single account across multiple personas, with account-level research and wave-based outreach.

Running the pipeline

Uploading contacts

How to format and upload a CSV, what columns Kai expects, and what happens after the upload.

The approval flow

How to review, edit, and approve sequences before they go live. What each tab shows.

Pushing to Lemlist

What happens when you approve a sequence, how the contact lands in Lemlist, and what to check.

Managing replies

How Kai classifies replies, what the follow-up variants mean, and when to hand off to a rep.